Program of Study

2016-2017 Undergraduate Academic Catalog


Bachelor of Science in Business Management (Online)

The Business Management major is designed to prepare students for positions of leadership in private, public, and not-for-profit organizations. This major seeks to cultivate each student's capacity to think and act with creativity and innovation. Students master the broad definition of business, while focusing on management - "managing people" - which is the key business function in the global economy. Students learn not only the essential knowledge and skills to manage effectively and efficiently, but also develop a sense of moral responsibility in professional practice inside and outside of organizations, whatever their size or purpose. Ethical leadership is a core value of the major whether in organizations, communities, or the global marketplace. The curriculum encourages integration of the Liberal Arts with the field of Business Management to enhance students' conceptual skills and ability to connect various disciplines to sound transformative practice. The flexibility of the program's design allows students to pursue more in-depth study in areas of special interest.

Requirements

Required Core (47 Credits)

CMGMT 1451Foundations of Management

4

CMGMT 2455Financial Accounting

3

CMGMT 2457Managerial Accounting

3

CMGMT 2550Business Analytics I

3

CMGMT 2551Business Analytics II

3

CMGMT 3202Business in a Legal Context

3

CMGMT 3460Corporate Finance I

3

CMGMT 3464Marketing

3

CMGMT 3469Organizational Behavior and Ethics

3

CMGMT 3470Human Resource Management

3

CMGMT 3468Management Information Systems

3

CMGMT 3560Operations Management

3

CMGMT 4300Managing in the Global Economy

3

CMGMT 4105Becoming a Reflective Practitioner

3

CMGMT 4900Strategic Management Capstone

4

Social Science Requirement: CECON 2101 Microeconomics

Liberal Arts Electives Requirement: CECON 2102 Macroeconomics

Specializations

Marketing

Required Core (18 Credits)
CMGMT 3446Brand Management

3

CMGMT 3510Advertising

3

CMGMT 3520Consumer Behavior

3

CMGMT 3530Market Research

3

CMGMT 3540Services Marketing

3

CMGMT 3706Public Relations

3

Not-for-Profit Management

Required Core (18 Credits)
CMGMT 2440Not-for-Profit Management

3

CMGMT 2442Arts Management

3

CMGMT 3306Ethics & Social Responsibility

3

CMGMT 3461Financial Management for Not-for-Profit Organizations

3

CMGMT 3462Fundraising and Philanthropy

3

CMGMT 3465Marketing for Not-for-Profit Organizations

3