2018-2019 Undergraduate Academic Catalog

Business Management Minors 18-21 credits

The Business Management minors provide students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.

Business Management (19 credits)

The Business Management minor provides students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.

Required Core (19 credits)

CMGMT 1451Foundations of Management

4

CMGMT 2455Financial Accounting

3

CMGMT 2457Managerial Accounting

3

CMGMT 3104Decision Making

3

CMGMT 3202Business in a Legal Context

3

CMGMT 3469Organizational Behavior and Ethics

3

Brand Design and Marketing (21 credits)

Brand Design focuses developing an identity for an enterprise.  Marketing focuses on delivering the right message to the right people at the right time in the right place.  As a brand design and marketing student, you will focus in on what takes for an enterprise to realize its identity in the marketplace and how to generate excitement about that identity.

Required Core (21 credits)

CMGMT 3464Marketing Strategies

3

CMGMT 3510Advertising

3

CMGMT 3706Public Relations

3

IAHIS 1190Design Thinking & Research

3

IDESN 2220Typography I

3

IDESN 3400Brand Realization

3

IDESN 3510Visual Communication I

3

IDESN 1270 Language of Design is a pre-requisite for this minor.

Digital Business (18 credits)

You have a great business idea and want to learn how to establish and execute your business ideas on the Internet. Alternatively, you have a desire to help businesses increase their digital presence. With a minor in digital business, you will learn how to design and execute the digital business aspects of a business, inclusive of customer experience, business architecture and functional systems design.

Required Core (18 Credits)

CMGMT 3450Entrepreneurship

3

CMGMT 3464Marketing Strategies

3

CMGMT 3473E-Commerce: Managing the Digital Enterprise

3

CMGMT 3600Digital Marketing

3

CCOMP 3532Web Design and the Internet

3

IDESN 3400Brand Realization

3

Digital Marketing (18 credits)

Required Core (18 credits)

Students can expect to learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Student will prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.
CMGMT 3446Brand Management

3

CMGMT 3464Marketing Strategies

3

CMGMT 3473E-Commerce: Managing the Digital Enterprise

3

CMGMT 3600Digital Marketing

3

CMGMT 3xxx 02Social Media Marketing

3

CMGMT 3xxx 03Mobile Marketing

3

Entrepreneurship (19 credits)

The best entrepreneurs begin with more than a good idea. Entrepreneurs need to understand their competition and the marketplace. Entrepreneurs believe in what they are doing and are willing to put in the time it takes to make it happen.  The minor in entrepreneurship gives you the tools to put your ideas into action.

Required Core (19 credits)

CMGMT 1451Foundations of Management

4

CMGMT 2455Financial Accounting

3

CMGMT 3464Marketing Strategies

3

CMGMT 3450Entrepreneurship

3

CMGMT 4xxx 01Entrepreneurial Finance

3

CMGMT 4xxx 02Marketing for Entrepreneurs

3

International Business (18 credits)

The world is becoming into a single global market. The International Business Minor prepares you to do business in that diverse, multicultural context. Using real-world scenarios, international trips (optional), and key internships, our international business specialization prepares you for managing a multicultural workforce.

* Students must demonstrate competency in two languages.

** Requires permission from the Division Chair.

Required Core (18 credits)

CPOLS 3131Perspectives on International Relations

3

CMGMT 4300Managing in the Global Economy

3

CMGMT 4xxx 03Global Marketing

3

CMGMT 6790Global Emerging Markets

3

CLANG CLANG Foreign Language

3

CLANG CLANG Foreign Language

3

Marketing (18 credits)

The Marketing Minor is designed for students seeking a greater understanding of the processes that impact competitive advantage, buyer behavior, and the creation of new markets in the global economy. Students learn about marketing strategies, the role of technology in shaping consumer perceptions about products and services; and the value of research in identifying consumer segments, marketing new products, and increasing market share.

Required Core (18 credits)

CMGMT 3446Brand Management

3

CMGMT 3510Advertising

3

CMGMT 3520Consumer Behavior

3

CMGMT 3530Market Research

3

CMGMT 3540Services Marketing

3

CMGMT 3706Public Relations

3

CMGMT 3464 Marketing Strategies is a prerequisite for this minor

Not-For-Profit Management (18 credits)

The Nonprofit Minor focuses on managing not-for-profit organizations in fields from economic development to social services. Managers of nonprofits face many of the issues faced by for-profit entities as well as the managerial, organizational, human resources and legal issues of nonprofits. Students also learn how to evaluate organizational effectiveness from the perspectives of multiple stakeholders.

Required Core (18 credits)

CMGMT 3440Not-for-Profit Management

3

CMGMT 3442Arts Management

3

CMGMT 3306Corporate Social Responsibility

3

CMGMT 3461Financial Management for Not-for-Profit Organizations

3

CMGMT 3462Fundraising and Philanthropy

3

CMGMT 3465Marketing for Not-for-Profit Organizations

3

Organizational Leadership (18 credits)

The purpose of this program is to provide students with the skills, techniques, and tools to become effective leaders in any organizational setting. The program is an interdisciplinary offering between the Business Management and Psychology Divisions. The program is open to all Lesley University undergraduates who wish to develop and enhance their leadership capabilities.

Required Core 18 credits

CMGMT 3305Developing Your Leadership Capability

3

CMGMT 3xxx 08Moral Leadership

3

CMGMT 4451Issues in Leadership: Prof, Legal, Ethical & Policy Concern

3

CPSYC 2431Social Psychology

3

CPSYC 3425Applied Group Dynamics

3

CPSYC 3439Organizational Psychology

3

It is suggested the following course is also taken when offered: CPSYC 3240 Psychology, Power, and Politics

Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.

Sport Management (18 credits)

The Sport Management Minor cultivates students’ knowledge of and skills in managing sports organizations across the private, public and not-for-profit sectors. Students explore the complex demands placed on sports organizations, including the challenges of balancing multiple organizational objectives. Students examine the role of sports in society and the broader socio-cultural and economic environments within which sports organizations operate. In addition, students explore the connections among human behavior, motivation, and sport.

Required Core (18 credits)

CMGMT 3444Sport Management

3

CMGMT 3464Marketing Strategies

3

CMGMT 3546Sports Marketing

3

CPSYC 2429Sport Psychology

3

CBIOL 2502Essentials of Health

3

CBIOL 2602Applied Nutrition

3

Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.