2019-2020 Undergraduate Academic Catalog

CMGMT 3464 Marketing Strategies

This course provides students with a basic framework for understanding marketing principles and how the marketing process is managed. Emphasis is placed on the four P's (product, place, pricing, and promotion) and their integration, as well as on the role of and reactions to marketing in today's society.

Credits

3

Prerequisite

CMGMT 2550, CMGMT 2551, CMATH 1590

Offered

Fall