2019-2020 Undergraduate Academic Catalog

CMGMT 3465 Marketing for Not-for-Profit Organizations

In this course students learn the basic principles of marketing in the not-for-profit sector. Students gain an understanding of the complex processes associated with marketing not-for-profit organizations including the managerial processes of planning implementation and analysis of new programs; voluntary exchanges of values; and the influence of organizational mission culture public and community relations and the development of community resources to support institutional growth and long-term survival. Technology applications include the analysis of website data to support marketing decisions and the use of e-commerce by not-for-profit organizations.




as needed