2021-2022 Undergraduate Academic Catalog

IDESN 3540 From Concept to Campaign

With the widespread adoption of the web and mobile phones, instant response and immediate market data are driving public communication strategies to be more precise, change more often and use a complex mix of integrated media to reach individuals with messages. In this class students will create and develop strategic, informative and persuasive marketing and advertising concepts and devise and develop innovative strategies to implement them in a variety of media. Students will explore traditional and dynamic digital media to create and deliver messages that bring people together in the global marketplace of products, services, ideas and causes. Students will create, produce and present prototypes of their ideas and concepts by visually implementing them for diverse populations in varying contexts.