2019-2020 Undergraduate Academic Catalog

CMGMT 3444 Sport Management

This course is designed to survey the field and practice of sport management in the contexts of youth, amateur, international, professional and recreational sport. The sport industry is legitimized by a comprehensive understanding of the organizational structure and governing bodies of the sporting world. Course work will focus on the application of core management theories and methods to the sport industry. Topics will include corporate organization, manufacturing, marketing, finance, sales, sponsorship, communication, league management and event management. Students will work in groups and individually to simulate participation in a complete management team producing two main projects: one intramural tournament for college students and one large-scale sporting event proposal.




Open to students with 60 or more credits


Fall semester