2019-2020 Undergraduate Academic Catalog

CMGMT 3473 E-Commerce: Managing the Digital Enterprise

This course explores the fundamentals of the commercial internet. Students learn the main steps in creating commercial networks and the innovative applications made possible by the World Wide Web. Students analyze technologies which, when combined with basic marketing principles, provide global reach at minimum cost, allowing small firms to compete effectively with large organizations, and partner-networks to be developed through digital channels. The course further explores the potential for bridging hemispheric boundaries and cultures to bring economic opportunity to all regions of the world. Recommended that students have familiarity with economics and marketing principles.




as needed