2019-2020 Undergraduate Academic Catalog

CMGMT 3520 Consumer Behavior

Understanding how and why consumers and organizations make purchase decisions concerning the products and services they use is an important part of the marketing process. This course will carefully examine the processes and influences of buyer behavior. A term project will look closely at the purchase behavior of real consumers in a real situation to provide a realistic perspective on a field which encompasses marketing, management, psychology, and sociology.




CMGMT 3464


Fall semester