2019-2020 Undergraduate Academic Catalog

CMGMT 6115 Strategic Communication & Social Media

This graduate course is designed to offer important marketing and social media components for nonprofit managers. Just like the private sector, nonprofits also use a plethora of media resources to communicate with their main constituents: broadcasting services and successes to generate interest in their new initiatives. The course offers the nonprofit manager with a framework for marketing techniques used to develop unique brands and get the attention of stakeholders. This course addresses outreach issues faced by nonprofits; it assesses return on investment; and it focuses on best practices related to social media and marketing for nonprofits.




Open to matriculated students in the MSM, Accelerated MSM, and Accelerated MBA programs or by permission of the instructor