2019-2020 Undergraduate Academic Catalog

CMGMT 6770 Business Models

“All it really meant was how you planned to make money.” A good business model answers Peter Drucker’s age-old questions, ‘Who is the customer? And what does the customer value?’ It also answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost? This course will explore how to answer all those essential questions.




Open to matriculated students in the MSM, Accelerated MSM, and Accelerated MBA programs or by permission of the instructor