2020-2021 Undergraduate Academic Catalog

CMGMT 3706 Public Relations

This class is an introduction to the field of public relations, and covers how to create comprehensive digital-influenced strategies and ultimately how to be an effective PR professional in this new digital age. In this course, we will explore emerging social media technologies and study their application in contemporary PR practice. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. We will also study how to use digital technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership.




45+ credits complete, CMGMT 3464