2020-2021 Undergraduate Academic Catalog

CMGMT 6750 Go to Market: Transforming Opportunities into Success

Marketing is the process of turning wants and needs into decisions and actions. It involves a range of activities designed to convey a persuasive message to a target audience. The course covers marketing plans, qualitative and quantitative research, consumer psychology, product positioning and strategy, pricing, packaging, brand equity, the marketing mix, customer value, and business-to-business and global marketing. All this is executed in a global context. Through it all, you will learn what makes customers buy what you're selling.




Open to matriculated students in the MSM, Accelerated MSM, and Accelerated MBA programs or by permission of the instructor