2020-2021 Undergraduate Academic Catalog

Business Management Minors 18-21 credits

The Business Management minors provide students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.

Business Management (19 credits)

The Business Management minor provides students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.

Required Core (19 credits)

CMGMT 1451Introduction to Business Management

4

CMGMT 2455Financial Accounting

3

CMGMT 2457Managerial Accounting

3

CMGMT 3104Decision Making

3

CMGMT 3202Business in a Legal Context

3

CMGMT 3469Organizational Behavior and Ethics

3

Brand Design and Marketing (21 credits)

Brand Design focuses developing an identity for an enterprise.  Marketing focuses on delivering the right message to the right people at the right time in the right place.  As a brand design and marketing student, you will focus in on what takes for an enterprise to realize its identity in the marketplace and how to generate excitement about that identity.

Required Core (21 credits)

CMGMT 3464Marketing Strategies

3

CMGMT 3510Advertising

3

CMGMT 3706Public Relations

3

IAHIS 1190Design Thinking & Research

3

IDESN 2220Typography I

3

IDESN 3400Brand Realization

3

IDESN 3510Visual Communication I

3

IDESN 1270 Language of Design is a pre-requisite for this minor.

Marketing (18 credits)

The Marketing Minor is designed for students seeking a greater understanding of the processes that impact competitive advantage, buyer behavior, and the creation of new markets in the global economy. Students learn about marketing strategies, the role of technology in shaping consumer perceptions about products and services; and the value of research in identifying consumer segments, marketing new products, and increasing market share.

Required Core (18 credits)

CMGMT 3446Brand Management

3

CMGMT 3510Advertising

3

CMGMT 3520Consumer Behavior

3

CMGMT 3530Market Research

3

CMGMT 3540Services Marketing

3

CMGMT 3706Public Relations

3

CMGMT 3464 Marketing Strategies is a prerequisite for this minor

Organizational Leadership (18 credits)

The purpose of this program is to provide students with the skills, techniques, and tools to become effective leaders in any organizational setting. The program is an interdisciplinary offering between the Business Management and Psychology Divisions. The program is open to all Lesley University undergraduates who wish to develop and enhance their leadership capabilities.

Required Core (18 credits)

CMGMT 3305Developing Your Leadership Capability

3

CMGMT 3XXXMoral Leadership

3

CMGMT 4451Issues in Leadership: Prof, Legal, Ethical & Policy Concern

3

CPSYC 2431Social Psychology

3

CPSYC 3425Applied Group Dynamics

3

CPSYC 3439Organizational Psychology

3

Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.

Sports Marketing and Management (18 credits)

The Sports Marketing and Management Minor cultivates students’ knowledge of and skills in managing sports organizations across the private, public and not-for-profit sectors. Students explore the complex demands placed on sports organizations, including the challenges of balancing multiple organizational objectives. Students examine the role of sports in society and the broader socio-cultural and economic environments within which sports organizations operate. In addition, students explore the connections among human behavior, motivation, and sport.

Required Core (18 credits)

CMGMT 3444Sport Management

3

CMGMT 3464Marketing Strategies

3

CMGMT 3546Sports Marketing

3

CPSYC 2429Sport Psychology

3

CMGMT 3720Sports Ethics

3

CMGMT 3540Services Marketing

3

Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.