2021-2022 Undergraduate Academic Catalog

CMGMT 3510 Advertising

With the continuing fragmentation of markets, audiences, and the media, an understanding of advertising and its ties to contemporary integrated marketing communications is necessary for marketing programs to be successful. This course will provide students with the techniques and processes of traditional advertising, as well as a transition into modern integrated marketing communications. Students will have hands-on experience in developing a real advertising campaign.




45+ credits complete, CMGMT 3464