2021-2022 Undergraduate Academic Catalog

CMGMT 3530 Market Research

Effective marketing research is necessary for successful management of all phases of the marketing process. In today's information-oriented environment, a marketing manager cannot succeed without a thorough understanding of the research process. This course is intended to acquaint students with the fundamental marketing research skills of problem formulation, research design, questionnaire design, data collection, data analysis, and report presentation and writing.




CMGMT 3464. Recommended: a basic course in statistics or research