2021-2022 Undergraduate Academic Catalog

CMGMT 3540 Services Marketing

The service sector of the American economy, which includes education, government, health care, and not-for-profit organizations, has been growing in size and importance for a long time. This course will examine closely what differentiates the marketing of services from the marketing of products. Attention will necessarily be focused on the intricate interplay among traditional management function of marketing, operations, and human resources that characterize the marketing of services.




CMGMT 3464 or permission of instructor