2021-2022 Undergraduate Academic Catalog

CMGMT 3546 Sports Marketing

The course provides an overview of sports marketing as a component of an integrated marketing strategy. The class will study the history and contemporary application of sports marketing as a method to achieve goals. In the course, the class will examine strategies that address critical business constituencies, including consumers, trade factors, employees, athletes and the financial community. It covers sports marketing within the context of special sporting event sponsorships and professional sports teams as well as governing organizations, sports media (broadcast, print and the Internet), licensing, hospitality, etc.




CMGMT 3464 and 45+ credits