Requirements
Required Core (21 credits)
Students can expect to learn about topics such as, social media marketing, email marketing, and mobile strategies that they can adapt to implement contemporary marketing campaigns for any type of organization. Students will prepare to enter the workforce as they learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.
| CMGMT 3473 | E-Commerce: Managing the Digital Enterprise | 3 |
| CMGMT 3600 | Digital Marketing | 3 |
CMGMT 3xxx 02
| Social Media Marketing | 3 |
CMGMT 3xxx 03
| Mobile Marketing | 3 |
CMGMT 3xxx 05
| Visual Marketing | 3 |
| CCOMP 3532 | Web Design and the Internet | 3 |
| IDESN 3400 | Brand Realization | 3 |