The Business Management minors provide students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.
Business Management (19 credits)
The Business Management minor provides students with an opportunity to learn the fundamentals of managing organizations. Students learn about managers’ roles, the functional departments in organizations, and the human behaviors that influence organizational effectiveness. They develop the capacity to think and act with creativity and imagination and to provide leadership within their chosen field.
Required Core (19 credits)
Brand Design and Marketing (21 credits)
Brand Design focuses developing an identity for an enterprise. Marketing focuses on delivering the right message to the right people at the right time in the right place. As a brand design and marketing student, you will focus in on what takes for an enterprise to realize its identity in the marketplace and how to generate excitement about that identity.
Required Core (21 credits)
IDESN 1270 Language of Design is a pre-requisite for this minor.
Digital Marketing (18 credits)
Required Core (18 credits)
Students can expect to learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Student will prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.
| CMGMT 3446 | Brand Management | 3 |
| CMGMT 3464 | Marketing Strategies | 3 |
| CMGMT 3473 | E-Commerce: Managing the Digital Enterprise | 3 |
| CMGMT 3600 | Digital Marketing | 3 |
CMGMT 3xxx 02
| Social Media Marketing | 3 |
CMGMT 3xxx 03
| Mobile Marketing | 3 |
Marketing (18 credits)
The Marketing Minor is designed for students seeking a greater understanding of the processes that impact competitive advantage, buyer behavior, and the creation of new markets in the global economy. Students learn about marketing strategies, the role of technology in shaping consumer perceptions about products and services; and the value of research in identifying consumer segments, marketing new products, and increasing market share.
Required Core (18 credits)
CMGMT 3464 Marketing Strategies is a prerequisite for this minor
Not-For-Profit Management (18 credits)
The Nonprofit Minor focuses on managing not-for-profit organizations in fields from economic development to social services. Managers of nonprofits face many of the issues faced by for-profit entities as well as the managerial, organizational, human resources and legal issues of nonprofits. Students also learn how to evaluate organizational effectiveness from the perspectives of multiple stakeholders.
Required Core (18 credits)
Organizational Leadership (18 credits)
The purpose of this program is to provide students with the skills, techniques, and tools to become effective leaders in any organizational setting. The program is an interdisciplinary offering between the Business Management and Psychology Divisions. The program is open to all Lesley University undergraduates who wish to develop and enhance their leadership capabilities.
Required Core (18 credits)
| CMGMT 3305 | Developing Your Leadership Capability | 3 |
CMGMT 3xxx 04
| Moral Leadership | 3 |
| CMGMT 4451 | Issues in Leadership: Prof, Legal, Ethical & Policy Concern | 3 |
| CPSYC 2431 | Social Psychology | 3 |
| CPSYC 3425 | Applied Group Dynamics | 3 |
| CPSYC 3439 | Organizational Psychology | 3 |
It is suggested the following course is also taken when offered: CPSYC 3240 Psychology, Power, and Politics
Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.
Sports Marketing and Management (18 credits)
The Sports Marketing and Management Minor cultivates students’ knowledge of and skills in managing sports organizations across the private, public and not-for-profit sectors. Students explore the complex demands placed on sports organizations, including the challenges of balancing multiple organizational objectives. Students examine the role of sports in society and the broader socio-cultural and economic environments within which sports organizations operate. In addition, students explore the connections among human behavior, motivation, and sport.
Required Core (18 credits)
Note: For all management minors: one component of the student's experiential learning requirement in the chosen major must encompass management functions.