CMGMT 3464 Marketing Strategies

This course provides students with a basic framework for understanding marketing principles and how the marketing process is managed. Emphasis is placed on the four P's (product, place, pricing, and promotion) and their integration, as well as on the role of and reactions to marketing in today's society.

Credits

3

Prerequisite

45+ credits complete, CMATH 1590 or CMGMT 1590, CECON 2101