Sports Marketing and Management (18 Credits)

The Sports Marketing and Management Specialization cultivates students’ knowledge of and skills in managing sports organizations across the private, public and not-for-profit sectors. Students explore the complex demands placed on sports organizations, including the challenges of balancing multiple organizational objectives. Students examine the role of sports in society and the broader socio-cultural and economic environments within which sports organizations operate. In addition, students explore the connections among human behavior, motivation, and sport.

Learning Goals of the Sports Marketing and Management Specialization:

1. Students will be able to understand, and apply concepts in sport management
2. Students will be able to use common quantitative tools and approaches to locate, analyze, and report information to solve problems
3. Students will be able to recognize business terms and apply business concepts