CMGMT 6740 Entrepreneurship
The course examines the historic evolution, economic and societal impact of entrepreneurship processes from conception to implementation of a new venture. Focus is on attributes of entrepreneurs and entrepreneurial teams and their search and assessment of various resources to convert opportunities into profitable businesses. “Profitable” may be conceptualized as benefits to the community (social entrepreneurship), as measured by The Triple Bottom Line. Students will be given a broad understanding of the field of entrepreneurship and learn the critical tools necessary to the creation of a successful venture; critique the basic forms of small business ownership; and develop a basic, small business plan.
Prerequisite
Open to matriculated students in the MSM, Accelerated MSM, and Accelerated MBA programs or by permission of the instructor
Offered
Online