CMGMT 3520 Consumer Behavior
Understanding how and why consumers and organizations make purchase decisions concerning the products and services they use is an important part of the marketing process. This course will carefully examine the processes and influences of buyer behavior. A term project will look closely at the purchase behavior of real consumers in a real situation to provide a realistic perspective on a field which encompasses marketing, management, psychology, and sociology.
Prerequisite
CMGMT 3464