Marketing (18 Credits)

The Marketing Specialization is designed for students seeking a greater understanding of the processes that impact competitive advantage, buyer behavior, and the creation of new markets in the global economy. Students learn about marketing strategies, the role of technology in shaping consumer perceptions about products and services; and the value of research in identifying consumer segments, marketing new products, and increasing market share.

Learning Goals of the Marketing Specialization:

1. Students will be able to apply marketing principles and concepts to make appropriate decisions regarding product, promotion, price, and distribution systems to meet target marketing goals
2. Students will be able to evaluate the social, cultural, and psychological factors that influence consumer purchasing decisions
3. Students will be able to demonstrate knowledge of process of gathering, analyzing, and reporting information useful for solving marketing problems