CMGMT 6465 Marketing Management
This course involves management of the marketing function, market environmental analysis, and marketing planning, strategy, and control. The course examines the marketing process, marketing research, product development innovation, pricing strategy, advertising and promotion, assessing the competitive environment, selecting the most appropriate customer targets, and implementing marketing programs. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Prerequisite
MBA courses are open to all matriculated Lesley University students in any Undergraduate (juniors & seniors only), or MBA program – or by permission of the instructor