2024-2025 Undergraduate Academic Catalog

CMGMT 7496 Practicum I: Personal Branding and Career Management

Understanding business career paths and gaining a competitive advantage in the global workplace by developing lifelong career management skills are the objectives of this class. These strategic and tactical career management skills include identifying your purpose and career preferences, making informed career decisions, completing and executing a career development and action planning process, developing networking relationships, creating customized self‐marketing tools, mastering interviewing requirements. The capstone will be to understand how to develop a successful personal brand as well as identify and practice successful work performance competencies.

Credits

1.5

Prerequisite

MBA courses are open to all matriculated Lesley University students in any Undergraduate (juniors & seniors only), or MBA program – or by permission of the instructor